Meet Ashish Prasad.

Founder and CEO, SOFTRE
STARTUP CONSULTANT, WRITER AND SPEAKER

“It doesn't matter who you are or where you are from. "

Startup.

“Success is the result of continuous effort. "

Startup.

“It doesn't matter who you are or where you are from."

Startup.

“Success is the result of continuous effort."

Startup.

Consulting 

Get expert advice to your company on various aspects of organisational structure strategy, operations, and performance improvement through Ashish’s A team from SOFTRE to help you achieve specific goals, overcome challenges, and improve overall performance, creating perpetual businesses with limited liability.

ashish prasad.com - digitaAshish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.l statergy

Digital Strategy

Digital strategy is the implementation of technologies to achieve its business goals with limited liabilities. It suite of services that includes design, development, social media, search engine optimisation, and data analytics..

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.ad. com - startup consulting

Startup Consulting

A guided solution package powered by Team SOFTRE and Ashish Prasad to incorporate best of technologies and legal counterpart for new and early-stage companies to help them establish and scale up their businesses.

Corporate Consulting

Corporate consulting providing expert advice and assistance to businesses to help improve their Digital Performance, operations and competitiveness to limit liability for perpetual growth.

Consulting

Get expert advice to your company on various aspects of organisational structure strategy, operations, and performance improvement through Ashish’s A team from SOFTRE to help you achieve specific goals, overcome challenges, and improve overall performance, creating perpetual businesses with limited liability.

ashish prasad.com - digitaAshish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.l statergy

Digital Strategy

Digital strategy is the implementation of technologies to achieve its business goals with limited liabilities. It suite of services that includes design, development, social media, search engine optimisation, and data analytics..

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.ad. com - startup consulting

Startup Consulting

A guided solution package powered by Team SOFTRE and Ashish Prasad to incorporate best of technologies and legal counterpart for new and early-stage companies to help them establish and scale up their businesses.

Corporate Consulting

Corporate consulting providing expert advice and assistance to businesses to help improve their Digital Performance, operations and competitiveness to limit liability for perpetual growth.

Portfolio

Our Portfolio

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Tohn Doe
Designer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Roe Asgyh
Designer

Meet Ashish Prasad.

Founder and CEO, SOFTRE
STARTUP CONSULTANT, WRITER AND SPEAKER

Ashish Prasad is the founder of SOFTRE, a modern-day technology solutions, legal, compliance, and business consulting company based in Auckland, New Zealand. Comprising a dynamic team of Designers, Developers, Engineers, Auditors, and Lawyers, SOFTRE has emerged as a leading provider of digital strategy and support to businesses globally since its establishment in 2013. Under Ashish’s visionary leadership, the company has successfully expanded its operations, delivering business and consulting services to clients in North America, the UK and EU, and the APAC and Middle East regions.

“It doesn't matter who you are or where you are from. "

Startup.

“Success is the result of continuous effort. "

Startup.

“It doesn't matter who you are or where you are from."

Startup.

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.

Ashish gained valuable experience as a digital strategist in startup consulting companies, collaborating with well-known brands such as, Online Food Delivery company – Swiggy, ELITE Natural – a well known FMCG company, and HUMI. In recent years, under Ashish’s supervision, SOFTRE has also worked with major hospitals in India, including Kangaroo Care and AASRA Group of Hospitals, providing expert support in the areas of digital marketing, regulatory compliance, and intellectual property. Ashish’s exceptional ability to develop and execute effective strategies has played a significant role in the success of these companies.

As the CEO of SOFTRE, Ashish is responsible for overseeing the consulting company’s operations and guiding its strategic direction. His dedication to providing top-quality service and innovative business solutions has earned him a reputation as a trusted and reliable partner to businesses looking to thrive in the digital world. Whether it’s through the development of custom software, the implementation of effective digital marketing campaigns, or the provision of legal and regulatory compliance support, Ashish and his team at SOFTRE are committed to helping businesses of all sizes succeed in today’s fast-paced and competitive market.

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.

“Success is the result of continuous effort."

Startup.

Consulting 

Get expert advice to your company on various aspects of organisational structure strategy, operations, and performance improvement through Ashish’s A team from SOFTRE to help you achieve specific goals, overcome challenges, and improve overall performance, creating perpetual businesses with limited liability.

ashish prasad.com - digitaAshish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.l statergy

Digital Strategy

Digital strategy is the implementation of technologies to achieve its business goals with limited liabilities. It suite of services that includes design, development, social media, search engine optimisation, and data analytics..

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.ad. com - startup consulting

Startup Consulting

A guided solution package powered by Team SOFTRE and Ashish Prasad to incorporate best of technologies and legal counterpart for new and early-stage companies to help them establish and scale up their businesses.

Corporate Consulting

Corporate consulting providing expert advice and assistance to businesses to help improve their Digital Performance, operations and competitiveness to limit liability for perpetual growth.

Consulting

Get expert advice to your company on various aspects of organisational structure strategy, operations, and performance improvement through Ashish’s A team from SOFTRE to help you achieve specific goals, overcome challenges, and improve overall performance, creating perpetual businesses with limited liability.

ashish prasad.com - digitaAshish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.l statergy

Digital Strategy

Digital strategy is the implementation of technologies to achieve its business goals with limited liabilities. It suite of services that includes design, development, social media, search engine optimisation, and data analytics..

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.ad. com - startup consulting

Startup Consulting

A guided solution package powered by Team SOFTRE and Ashish Prasad to incorporate best of technologies and legal counterpart for new and early-stage companies to help them establish and scale up their businesses.

Corporate Consulting

Corporate consulting providing expert advice and assistance to businesses to help improve their Digital Performance, operations and competitiveness to limit liability for perpetual growth.

Experience

In his free time, Ashish enjoys sharing his entrepreneurial journey through guest lectures at colleges and universities, and also shares insights writing on YourStory.com, a leading platform for sharing the stories of India’s most innovative and successful entrepreneurs. His unique perspective and valuable experiences make him a valuable contributor to the site and a thought leader in the business community.
Ashish Prasad, as someone who commits his mind to writing articles as a profession.

Writer

Ashish Prasad, as someone who commits his mind to writing articles as a profession.

Experienced legal expert who provides guidance on all legal issues related to trademark submissions, registration, and objections.

Trademark Adviser

Experienced legal expert who provides guidance on all legal issues related to trademark submissions, registration, and objections.

Ashish Prasad, who is knowledgeable in all legal aspects keeps your corporate structure legally compliant and protected.

Legal adviser

Ashish Prasad, who is knowledgeable in all legal aspects keeps your corporate structure legally compliant and protected.

Ashish Prasad as Public speaker create his remarks and present them to a live audience in an interesting and enlightening manner.

Speaker

Ashish Prasad as Public speaker create his remarks and present them to a live audience in an interesting and enlightening manner.

Portfolio

Our Portfolio

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Tohn Doe
Designer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Roe Asgyh
Designer
Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.

Take Your Business The Next Level

In 2023, SOFTRE, trading under the company name SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in India, achieved the status of being an Attorney with IPR, Government of INDIA. This has been a long-term goal for Ashish Prasad who is the strategy consultant at SOFTRE, and marks an important milestone for the company. As an attorney, SOFTRE has the ability to directly represent clients in courts through its full-time in-house lawyers, setting the company apart as one of the few with this capability. This allows SOFTRE to handle larger cases and resolve IPR matters in the high court on behalf of well-established brands. At SOFTRE, the company’s vision has always been to establish itself as a technology and legal solutions company that helps create perpetual corporate bodies with limited liabilities. The company is dedicated to providing exceptional service and innovative solutions to its clients, enabling them to succeed in the digital world.

Watch On Youtube

Get In Touch With Me

Meet Ashish Prasad.

Founder and CEO, SOFTRE
STARTUP CONSULTANT, WRITER AND SPEAKER

Ashish Prasad is the founder of SOFTRE, a modern-day technology solutions, legal, compliance, and business consulting company based in Auckland, New Zealand. Comprising a dynamic team of Designers, Developers, Engineers, Auditors, and Lawyers, SOFTRE has emerged as a leading provider of digital strategy and support to businesses globally since its establishment in 2013. Under Ashish’s visionary leadership, the company has successfully expanded its operations, delivering business and consulting services to clients in North America, the UK and EU, and the APAC and Middle East regions.

“It doesn't matter who you are or where you are from. "

Startup.

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.

Ashish gained valuable experience as a digital strategist in startup consulting companies, collaborating with well-known brands such as, Online Food Delivery company – Swiggy, ELITE Natural – a well known FMCG company, and HUMI. In recent years, under Ashish’s supervision, SOFTRE has also worked with major hospitals in India, including Kangaroo Care and AASRA Group of Hospitals, providing expert support in the areas of digital marketing, regulatory compliance, and intellectual property. Ashish’s exceptional ability to develop and execute effective strategies has played a significant role in the success of these companies.

As the CEO of SOFTRE, Ashish is responsible for overseeing the consulting company’s operations and guiding its strategic direction. His dedication to providing top-quality service and innovative business solutions has earned him a reputation as a trusted and reliable partner to businesses looking to thrive in the digital world. Whether it’s through the development of custom software, the implementation of effective digital marketing campaigns, or the provision of legal and regulatory compliance support, Ashish and his team at SOFTRE are committed to helping businesses of all sizes succeed in today’s fast-paced and competitive market.

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.

“Success is the result of continuous effort. "

Startup.

“It doesn't matter who you are or where you are from."

Startup.

“Success is the result of continuous effort."

Startup.

Consulting 

Get expert advice to your company on various aspects of organisational structure strategy, operations, and performance improvement through Ashish’s A team from SOFTRE to help you achieve specific goals, overcome challenges, and improve overall performance, creating perpetual businesses with limited liability.

ashish prasad.com - digitaAshish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.l statergy

Digital Strategy

Digital strategy is the implementation of technologies to achieve its business goals with limited liabilities. It suite of services that includes design, development, social media, search engine optimisation, and data analytics..

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.ad. com - startup consulting

Startup Consulting

A guided solution package powered by Team SOFTRE and Ashish Prasad to incorporate best of technologies and legal counterpart for new and early-stage companies to help them establish and scale up their businesses.

Corporate Consulting

Corporate consulting providing expert advice and assistance to businesses to help improve their Digital Performance, operations and competitiveness to limit liability for perpetual growth.

Consulting

Get expert advice to your company on various aspects of organisational structure strategy, operations, and performance improvement through Ashish’s A team from SOFTRE to help you achieve specific goals, overcome challenges, and improve overall performance, creating perpetual businesses with limited liability.

ashish prasad.com - digitaAshish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.l statergy

Digital Strategy

Digital strategy is the implementation of technologies to achieve its business goals with limited liabilities. It suite of services that includes design, development, social media, search engine optimisation, and data analytics..

Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.ad. com - startup consulting

Startup Consulting

A guided solution package powered by Team SOFTRE and Ashish Prasad to incorporate best of technologies and legal counterpart for new and early-stage companies to help them establish and scale up their businesses.

Corporate Consulting

Corporate consulting providing expert advice and assistance to businesses to help improve their Digital Performance, operations and competitiveness to limit liability for perpetual growth.

area

Experience

In his free time, Ashish enjoys sharing his entrepreneurial journey through guest lectures at colleges and universities, and also shares insights writing on YourStory.com a leading platform for sharing the stories of India’s most innovative and successful entrepreneurs. His unique perspective and valuable experiences make him a valuable contributor to the site and a thought leader in the business community.

Ashish Prasad, as someone who commits his mind to writing articles as a profession.

Writer

Ashish Prasad, as someone who commits his mind to writing articles as a profession.

Experienced legal expert who provides guidance on all legal issues related to trademark submissions, registration, and objections.

Trademark adviser

Experienced legal expert who provides guidance on all legal issues related to trademark submissions, registration, and objections.

Ashish Prasad, who is knowledgeable in all legal aspects keeps your corporate structure legally compliant and protected.

Legal adviser

Ashish Prasad, who is knowledgeable in all legal aspects keeps your corporate structure legally compliant and protected.

Business Strategy

Speaker

Ashish Prasad as Public speaker create his remarks and present them to a live audience in an interesting and enlightening manner.

Portfolio

Our Portfolio

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Tohn Doe
Designer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Roe Asgyh
Designer
Ashish Prasad is founder and CEO at SOFTRE, a consultant helping businesses with technology solutions and Legal & regulatory Compliance.

In 2023, SOFTRE, trading under the company name SOFTRE INDIA BUSINESS SOLUTIONS PRIVATE LIMITED in India, achieved the status of being an Attorney with IPR, Government of INDIA. This has been a long-term goal for Ashish Prasad who is the strategy consultant at SOFTRE, and marks an important milestone for the company. As an attorney, SOFTRE has the ability to directly represent clients in courts through its full-time in-house lawyers, setting the company apart as one of the few with this capability. This allows SOFTRE to handle larger cases and resolve IPR matters in the high court on behalf of well-established brands. At SOFTRE, the company’s vision has always been to establish itself as a technology and legal solutions company that helps create perpetual corporate bodies with limited liabilities. The company is dedicated to providing exceptional service and innovative solutions to its clients, enabling them to succeed in the digital world.

Watch On Youtube

Ashish Prasad is the Founder and CEO Of SOFTRE, a modern day technology solutions, legal and compliance consulting company made of a team of designers, developers, engineers, auditors and lawyers that was founded in Auckland, New Zealand.

“It doesn't matter who you are or where you are from. Startup."

Trusted & Satisfied Clients

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do ipsum dolo ipsum dolor sit

Portfolio

Our Portfolio

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Tohn Doe
Designer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Roe Asgyh
Designer
Our team

Our Strength

Lorem ipsum dolor sit amet, consectetur scing elit. 

Martha Morals

Designer

Robot Morals

Managers

Business Developements

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut

Happy Clients

0 +

Complete Project

0 +

Experiences

0 +

Achivements

0 +

Address

PO Box 16122, Collins Street West, Victoria 8007, Australia

Phone

+1234-567-890

Drop Us Line

Get In Touch With Me

    Get In Touch With Me